Beer, wurst and payments at Oktoberfest Munich

07-09-2017 | Industry news

“For those who think that Oktoberfest is only about drinking beers and eating bratwurst, we’ve got some real ‘payments food for thought’…”

Starting September 16, Munich will host the 184th Oktoberfest, the biggest Beer Festival of the world. The first Oktoberfest took place in 1810 with simple transactions: beer and food in exchange for barter goods and currency.

For the first time in history, the organizers of Oktoberfest have introduced an entirely new way to pay for the beer – a unique mobile payments app.

The new app, Blue Code, scans a barcode that corresponds with the purchase and the amount is automatically deducted from the user’s bank account. The app also has a location-based function that allows connected friends to share their location and always be visible to find each other easily, or check in real-time which tents still have space available or are full.

Oktoberfest, the biggest festival in the world

Oktoberfest 2017 is set to be the biggest festival in the world, with 6,5 million visitors. This year the festival has extended to accommodate all the visitors with two additional tents, and two new rollercoasters.

With more entertainment and new technology innovation here at PaymentGenes we will be vigilantly watching this edition of Oktoberfest. For those of you who are attending, avoid dropping your phone in your beer or beer on your phone and bring an extra powerbank for extended battery life! As this is now your access to your beers and your friends.

For now the only thing we can say is: “Prost!”

New job opportunity

By the way. If you still are looking for a new role into the fintech industry we’ve a great open position for a Head of Enterprise in Munich! Please click on this link for more information.

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