After a turbulent period defined by economic uncertainty, rising interest rates, and a sharp decline in funding, the fintech sector is showing early signs of recovery in 2025. However, the rebound looks vastly different from the exuberance of 2021. The fintech M&A landscape is no longer driven by rapid expansion or speculative growth. Instead, it’s entering a new phase defined by profitability, operational efficiency, and strategic consolidation.
In 2021, global fintech investment peaked at $240 billion, driven by low-interest rates, aggressive investor appetite, and a surge in digital adoption. (See graph below) By 2024, however, that figure had plummeted, falling to $96 billion as macroeconomic challenges took center stage. When it comes to Fintech M&A, activity has shown promising growth, with Q3’24 YTD figures already surpassing full-year levels from the past two years. (Linklaters, 2025)
Now, as dealmakers regain confidence, 2025 signals a turning point. Fintech companies, investors, and corporates are refocusing their attention on strategic acquisitions that drive scale, enhance technological capabilities, and solidify regulatory standing. In this article we explore the key trends shaping fintech M&A, highlight growth opportunities within the payments ecosystem, and discuss how valuation models are evolving in today’s market.
The global fintech sector is cautiously optimistic as funding conditions begin to stabilize. Despite this expected rebound, it is worth noting that this is not a return to hypergrowth. Instead, the focus is shifting toward selective investments, sustainable business models, and regulatory alignment.
Key trends shaping the fintech M&A revival in 2025
In 2025, M&A is no longer just a tool for rapid growth—it’s becoming an essential strategy for survival, scalability, and competitive differentiation.
Companies across payments, lending, and wealthtech are increasingly pursuing M&A to:
While fintech IPO activity slowed significantly during the market downturn, early signs in 2025 suggest a potential resurgence. According to PitchBook, global fintech VC exit activity is at its highest level both in deal value and count since Q2 2022, with $7.4 billion in value across 65 exits in Q4 2024.
This resurgence is driven by mature fintech companies with proven profitability and strong regulatory compliance. Firms that survived the funding freeze of 2023–2024 have emerged leaner, more focused, and better prepared for the public markets.
Key drivers behind the resurgence of fintech IPOs:
Despite this resurgence, many fintechs are not rushing to IPO due to continued post-IPO challenges. Klarna, the BNPL giant, for example, once eyeing a public listing, has reportedly shifted its focus toward private funding rounds and strategic partnerships, delaying IPO ambitions. We have seen how companies that went public during the 2020–2021 fintech boom are even reconsidering their public status, opting for reverse IPOs or private equity-backed take-private deals to regain strategic control.
Some examples:
These examples illustrate how fintechs that went public during the peak of investor exuberance are now reassessing their options, either due to declining stock performance, regulatory pressures, or the need for strategic flexibility outside the public markets.
One significant shift in 2025 is the increasing importance of license acquisitions in M&A strategy. Regulatory complexity has become a central challenge for fintechs looking to scale, especially in payments, lending, and digital banking. As a result, acquiring companies with existing licenses has emerged as a fast-track strategy for market expansion and regulatory compliance. Fintechs are increasingly targeting acquisitions in regions such as Southeast Asia, the EU, and Latin America, where regulatory compliance can facilitate global expansion.
The acquisition of Revolut’s European EMI license by a consortium of payment providers highlights how licensing has become a core M&A objective, allowing firms to expand operations, streamline compliance, and offer a broader suite of financial services.
As fintech M&A accelerates, companies are increasingly focusing on buy-side and sell-side strategies to gain market advantage or position themselves for acquisition.
For buyers, 2025 presents an opportunity to acquire fintechs that offer:
Many buyers are also exploring partial acquisitions, where they acquire a strategic stake in a company rather than a full buyout. This allows them to test new markets and technologies before committing to a full integration.
A notable and quite recent example of this buy-side strategies is Marqeta, who has been actively expanding its capabilities through acquisitions. In early 2023, Marqeta acquired Power Finance, a credit card program management platform, for $223 million in cash, marking the first acquisition in the company's 13-year history. Additionally, Marqeta agreed to acquire TransactPay, a European E-Money Institution and BIN Sponsor, to strengthen its card program management capabilities in the UK and Europe.
For fintechs looking to position themselves for acquisition, the focus is on:
On the sell-side what we will likely start seeing more is that instead of full exits, fintechs are pursuing:
An example has been Qonto’s secondary share sale in November 2024, when the French fintech company explored selling at least €200 million in stock held by employees and early investors, aiming for a valuation of about €5 billion. With this approach companies to reward early stakeholders and attract new investors without relinquishing operational control. (Finantial times, 2025)
Among all fintech sectors, payments continue to dominate fintech M&A activity. According to industry reports, payments companies attracted the highest level of fintech investment in 2024, with KPMG noting $21.4 billion in funding for the sector in the first half of the year. Other analyses, including those from Norton Rose Fulbright, highlight the resilience of payments firms in M&A markets, with the sector consistently outperforming areas like lending platforms and wealth management fintechs. While exact figures vary, the trend underscores investors' preference for scalable, revenue-generating fintech models in an evolving financial landscape.
The surge in digital transactions has fundamentally reshaped the industry. Total transaction value in the Digital Payments market is projected to reach $20.37tn in 2025, driven by increasing e-commerce penetration, the adoption of contactless payments, and the rapid evolution of real-time payment infrastructures. (Statista)
As competition intensifies, M&A has emerged as a critical strategy for companies seeking to scale, enhance operational capabilities, and expand into new markets. Consolidation in this space is driven by the need for technological innovation, regulatory compliance, and global expansion.
M&A activity within the payments ecosystem is being fueled by several key factors:
The payments space is composed of several dynamic sub-sectors, each driving unique M&A trends:
1. Payment Service Providers (PSPs): Consolidation for Global Scale
PSPs facilitate digital transactions for merchants by managing payment processing, fraud detection, and security. As competition heats up, many smaller PSPs are being acquired by larger players seeking to scale operations and expand global reach.
2. Buy Now, Pay Later (BNPL): Strategic Expansion Despite Regulatory Challenges
While BNPL companies faced regulatory headwinds in 2023–2024, the sector remains an attractive target due to its high user engagement and innovative financing model. Financial institutions are particularly interested in acquiring BNPL providers to diversify consumer lending offerings.
3. Merchant Services: Enhancing Fraud Detection and Cross-Border Payments
Merchant service providers are increasingly in demand due to their ability to streamline payment processing and enhance security. M&A activity in this segment is often driven by the need to expand cross-border transaction capabilities and improve fraud detection.
4. Embedded Finance & Digital Wallets: The Future of Seamless Financial Experiences
Embedded finance allows companies to integrate financial services directly into non-financial platforms, while digital wallets provide consumers with a convenient, mobile-first payment experience. Both sectors are becoming hotbeds for M&A as firms seek to expand ecosystems and diversify revenue streams.
Despite the growth potential, M&A activity in the payments space is not without challenges:
The next 12–24 months will be defined by:
In 2025, fintech M&A is more than just deal-making—it’s a strategy for growth, market expansion, and regulatory readiness. Success will belong to those who:
At PaymentGenes Capital, we empower fintech companies and investors to make informed, strategic decisions in today’s evolving M&A landscape. Whether you’re exploring buy-side opportunities, preparing for a strategic exit, or seeking licensing acquisitions to strengthen your market position, our team combines deep industry knowledge with hands-on execution expertise.
Our approach goes beyond traditional advisory—we help you identify the right opportunities, navigate complex regulatory environments, and drive long-term value through strategic partnerships and acquisitions.
Visit PaymentGenes Capital or get in touch with out team for a consultation
Visit PaymentGenes Capital or get in touch with out team for a consultation
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