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Omnichannel or Omnichallenge? Mobile Wallets, A2A, and the Big Thing in the 2025 of Payments

PaymentGenes hosting Silvia Mensdorff-Pouilly for podcast on Omnichannel, A2A, and the big thing in the 2025 of payments

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In the fourth episode of Voices in Payments, we are joined by Silvia Mensdorff-Pouilly, Head of Business Development EMEA, to explore the status quo of Worldpay, as well as the challenges and innovations of the payments world. 

Key Discussion Highlights

🌎Omnichannel strategy in Europe: Why omnichannel is an omnichallenge. What omnichannel means for different European countries. How regulatory, technology and cultural differences affect its application, and a discussion on cash vs digital payments in different parts of Europe.

💡Alternative Payment Methods: the role of A2A payments, digital wallets, and Alternative Payment Methods in shaping the future of omnichannel commerce in Europe. A discussion on the growth of APM in Europe. 

❓The biggest thing for payments in 2025: what is about to take centre stage in the payments world, and what is going to change in 2025? Most importantly, how can professionals in payments get ready for the change? 

Her insights further shed light on the current role of Worldpay and its strategies to stay ahead in innovations. 

Silvia Mensdorff-Pouilly’s Focus:

Constantly adapting our technology to provide the latest in both payment methods and solutions, and providing that seamless experience to our merchants, so that they can expand. Having understanding of regulation in markets.

About Silvia Mensdorff-Pouilly

As Head of Business Development EMEA Enterprise at Worldpay, Silvia Mensdorff-Pouilly leverages her extensive experience across the payments industry, including financial institutions, processors, and networks, to drive growth and innovation. Passionate about instant payments and open APIs, she combines a strong understanding of regulatory impacts with a proven ability to build and motivate high-performing sales teams. With a broad network of executive relationships across the European banking and payments sector, Silvia Mensdorff-Pouilly focuses on expanding Worldpay’s European business.

About PaymentGenes’s Voices in Payments Podcast

The “Voices in Payments” Podcast is an initiative launched by PaymentGenes to positively impact the payments community, by educating and connecting the market with vertical-specific industry expertise.

PaymentGenes focuses on providing expertise-driven Recruitment, Contracting, and Consultancy. These services all resolve and intersect around payments. 

Learn more about how we can help your business here.

🎧 Listen now!

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